Testimonials

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These are all real people and honest opinions!

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“My FBI Behavioural Analysis Program hired Ian to work with and train our team for a full day. He demonstrated and taught us a lot about cold reading and how we could apply it to our work as behavioural analysts.  Additionally, he also covered advanced communication skills, persuasive language and relevant insights into the art of ‘misdirection’. At the conclusion of his comprehensive seminar, he entertained our entire team and families with a mindreading show at an evening social. Not only was it great fun, but even today my team is still talking about it. I'd highly recommend Ian to anyone who's interested in these subjects and wants a first-class speaker and trainer.”
— Robin Dreeke, former Special Agent and Head of FBI Behavioural Analysis Program

“I regard Ian as a first-rate trainer and consultant. He has amazing material, he always delivers and he’s great to work with.”
— A. Sanghi, Lead Economist, World Bank Group

“Ian has a very engaging and energising style and he was thought-provoking and entertaining throughout. Most importantly, everyone said it was a great use of their time. Ian gave us plenty of ways to work smarter and be more effective both professionally and personally.”
— A. Mellor, Marks & Spencer

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“Ian Rowland's 'Practical Persuasion Method' (PPM) is quite simply the most powerful persuasion system I've ever come across!

Over the past ten years I've tried to learn all I could about persuasion. I read a multitude of books (including classics such as Cialdini) and went on various courses in NLP, hypnosis and selling. Nothing else comes close to what Ian has to offer.

The PPM is better than any other system I've studied and Ian delivers exactly what he says he will: an approach to persuasion that is practical, ethical and effective. I also really enjoyed the four training sessions. Ian's teaching style is fantastic. He's a natural born comedian who ensures you learn and laugh at the same time — to my mind the most effective teaching method!” 
— Joseph Buglass, Education specialist

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“For professional reasons, I wanted to learn a range of communication skills such as how to rapidly establish rapport with people. I hired Ian for the day and I wasn't disappointed at all!

We spent the day studying rapport, cold reading (for business purposes) and other techniques such as the 'ten second smile'. It was all very practical and Ian made sure I had plenty of opportunities to practise what he taught me - at one point we even went out on to the streets to try my new skills!

Ian has a very engaging and inspirational way of teaching and I felt supported and encouraged throughout the day. Towards the end of the session Ian arranged for me to meet two volunteers (people I'd never met before) so I could practise my new inter-personal skills, especially the art of cold reading. They were impressed!

I highly recommend Ian's training services. He has some amazing material to share, he teaches it well and it's fun!”

— Nazir H., Business owner and entrepreneur

“Ian is the best speaker and trainer I’ve ever seen, and he hosted our day perfectly. We learned a lot, he was entertaining and I know we'll be more successful this year thanks to what he shared with us.”
— D. Holmes, Financial Director, Healthcare Learning

“We had some of the top experts around the globe in their field, but when we looked at how people were registering for the conference and what the attendees wanted, overwhelmingly we saw very large numbers signing up for Ian’s course, so much so that his class was the largest in the whole session that we had for those three days.”
— Chris Hadnagy, Organiser, Human Hacking Conference

“Of the hundred plus lectures and shows we have hosted at Caltech none have brought more enthusiastic praise than your performance. I have now heard from dozens of people in the audience, all of whom said this was one of the most entertaining, informative, and above all funny shows they had ever seen. You are to be congratulated for breathing so much life and class into the science and skeptics community.”
— Michael Shermer, Executive Director, Skeptics Society

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“I make it my business to learn from experts. I spent four days with Ian and we covered a range of skills that I know will help me both personally and professionally — particularly inter-personal skills and ways to establish instant rapport with people. I think he’s terrific.”— Sam Q., Entrepreneur, Saudi Arabia

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“For professional reasons, I wanted to learn a range of communication skills, such as how to rapidly establish rapport with people. I hired Ian for the day and I wasn't disappointed at all! We spent the day studying rapport, cold reading (for business purposes) and other techniques such as the 'ten second smile'. It was all very practical and Ian made sure I had plenty of opportunities to practise what he taught me -- at one point we even went out on to the streets to try my new skills!

 

Ian has a very engaging and inspirational way of teaching and I felt supported and encouraged throughout the day. Towards the end of the session Ian arranged for me to meet two volunteers (people I'd never met before) so I could practise my new inter-personal skills, especially the art of cold reading. They were impressed! I highly recommend Ian's training services. He has some amazing material to share, he teaches it well and it's fun!” — Nazir H., business owner and entrepreneur, UK

 

“I’m a sales guy. I've studied all the big names and been trained by some of the best in the business. I trained with Ian via Skype and he just blew my mind with techniques and perspectives I never knew before. It's all practical. I use what Ian taught me almost every day. He opened my eyes to aspects of communication that truly deserve the term ‘magic’.”— Michael Martin, Sales professional, USA

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“Ian's special talent lies in his ability to communicate useful information about self-improvement, business, psychology and, yes, magic to diverse audiences around the world. His books are essential reading and if you get the opportunity to hear him speak, don’t miss him! For those outside the world of magic and mindreading, let me tell you that Ian is very highly regarded in the trade. He even gets hired to go to major conventions and teach other magicians! When I was Editor of the Magic Circle's magazine, I asked Ian to write a column on mindreading, which he did for 12 years to great acclaim.”
— Matthew Field, Member of the Inner Magic Circle

“I’ve been an Independent Financial Advisor for 20 years and have learned from people like Dale Carnegie, Anthony Robbins, Jim Rohn and Brian Tracy. I now include Ian Rowland on that list. Having attended his courses and invested in some personal coaching with him, I cannot recommend him highly enough. His unique insights regarding positive persuasion and what makes people tick will prove invaluable in your personal and business life. He’s funny, engaging and a leader in his field.”
— Mike LeGassick, Leading Independent Financial Advisor, UK

“I studied 'Cold Reading For Business' with Ian via Skype and without doubt it’s my best investment this year! Ian is an excellent teacher and working with him is very enjoyable. In addition, Ian is incredibly generous with his knowledge in many adjacent fields.”
— Patrick Ehrich, Teacher and Educational Trainer, Germany